Shriram Automall - Escorts tie up

Shriram Automall India Limited (SAMIL), a 100pc subsidiary of Shriram Transport Finance Company (STFC), has joined with Escorts Limited to assist its authorised dealers in the disposal of pre-owned tractors.

Sameer Malhotra, CEO of SAMIL said that India, being an agricultural land portrays great potential for the tractor industry to grow. The current fiscal is expected to witness robust growth in infrastructure due to which tractors’ journey in India is likely to pick up pace. “A tie-up with Escorts is structured on the ground of providing a completely organised and transparent platform through which they can carry out the disposal of their pre-owned tractors”, he said.

As per the agreement, SAMIL is entitled to conduct exclusive bidding events at the authorised dealers’ premises of Escorts and facilitate disposal at its yards as well. Moreover, the company is also going to make a way out for Escorts’ tractors through its online bidding platform and private treaty negotiated deals. Under this association, both SAMIL and Escorts will work together while understanding the dynamics of pre-owned tractor market.